The overwhelming growth of ecommerce sites is very significant for businesses. A few decades ago, websites were developed for the purpose of providing information about a company, its mission and vision as well its products and services. Lately, websites have become a place to conduct business and to develop long term relationships with customers. There are millions of internet users all over the world and a business that does not have a website misses the opportunities that a good web design can provide.
How a Business can Succeed by having Good Web Design
Trust – for an ecommerce site, trust is critical to its success. Professional web design easily gains the trust of potential customers because they feel secure in transacting with the site. There are several tools used by web designers to enhance security on the net like SSL or secure socket layer that supports point-to-pint encryption for online transactions.
People trust a business based on a previous experience as well as third party recommendations but some factors also contribute to building trust that includes:
– Easy access to information about product and services
– Ease of placing orders
– Order confirmation
– Order tracking
– Post-sales service
Customers want to feel good about all these factors before they will form an opinion that your site is trustworthy.
Usability – based on statistics, a visitor will only remain on a website for 10 seconds before deciding to leave or stay that is why web design must be engaging and fresh to gain the visitor’s attention. However, regardless of any creative design concepts, ease of navigation should always be a main component of web design. If your website sells products, it is important for the user to configure how to select and purchase a product; otherwise you will lose a sale. Make sure web design identifies all the products with corresponding images and details the specifics of each item. There must be a clear process of ordering and payment including shipping information about the item.
If you are offering services instead of products, make it clear to the visitors what services you provide, how to contact you when they need your service and where to go if the customer requires more information. Make it easy for customers to find reviews but if your web design is usable, word of mouth will bring in more customers.
Do not look cheap – you can only gain a successful web presence if your web design is professional. Make sure you show your potential customers that your site is a real organization. Make them feel that they are dealing with a credible company through professional web design. Within a few seconds of browsing your site, visitors will gain an impression of your site. First impression always counts and if you have good web design, they won’t think that your website has been poorly made. Competitors will be challenged but of you are already on top of the line, the only thing you need to do is maintain your spot and make improvements when necessary.